Privacy Policy

1. Cookie Categories

Cookies and similar technologies help this site function and allow us to understand how visitors use our content. We use exactly three categories of cookies as outlined below. You can manage preferences at any time using the controls provided on this page and in the site footer.

2. Marketing Cookies — Required Sub-Disclosures

3. Consent Requirements

Our consent banner presents three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies do not activate until you explicitly accept. Your choice is stored for up to 12 months. You can dismiss the banner without accepting by selecting Reject Non-Essential. A permanent link to this policy is available from the banner and within the site footer.

Consent statement: “By clicking ‘Accept All Cookies’, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.”

EEA / UK users: “Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.”

Withdrawal of consent: “You may withdraw consent at any time by clicking ‘Manage cookie preferences’ in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.”

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include the following:

• Google LLC: cookie identifiers, conversion events, anonymized behavioural data, and remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, and custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. Transfers to Google and Meta may rely on Standard Contractual Clauses when required. Shared data is used for targeting and measurement only and is not resold to unaffiliated third parties. These partners may use aggregated or pseudonymized data across their platforms in line with their own policies.

5. Lead Forms and Contact Requests

When you submit a contact form or otherwise reach out to us, we collect the information you provide. This typically includes your full name, email address, phone number if supplied, and the content of your message. We process this data to respond to your inquiry and to maintain records of our communications.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: form submission data is retained for up to 2 years from the date of submission unless a longer period is required by applicable law. You may request deletion at any time by emailing [email protected]. A link to this Privacy Policy appears near submission buttons on our site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website may use the following Google services: Google Analytics 4, Google Ads Conversion Tracking, Google Remarketing, and Google Tag Manager. Google Analytics 4 collects usage data, device information, and behavioural signals; IP anonymization is enabled, and data retention is set to 14 months. Users may opt out by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

Google Ads Conversion Tracking records defined actions such as form submissions to help measure campaign effectiveness. Google Remarketing enables ads to be shown to previous visitors across Google services, including YouTube, Gmail, and the Google Display Network. Remarketing lists do not use sensitive categories. Google Tag Manager deploys tracking tags; it does not collect personal data itself. Additional information about Google’s technologies is available at: https://policies.google.com/technologies/ads.

7. Meta Advertising Services

We use the Meta Pixel to measure the effectiveness of our activity on Facebook and Instagram. The pixel may record page views, time on site, and defined conversion events such as form submissions. We do not use the pixel to gather sensitive personal data or to create audiences based on prohibited attributes.

Meta acts as an independent data controller for data collected via its pixel on our site. For details, read Meta’s Data Policy: https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/.

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited categories, including weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, or services that make misleading health or financial claims. We follow Google Ads and Meta Ads policies and maintain accurate, non-sensational content throughout the site.

9. Landing Page Integrity Statement

The content on this website accurately represents the materials featured in any advertising. We do not use bait-and-switch tactics, cloaking, automatic redirects, or hidden interstitials that vary by traffic source. Users from ads and organic visitors receive the same information and experience.

10. Children’s Privacy

This website is not directed to individuals under the age of 16, and we do not knowingly collect personal data from minors. If you believe we have received data from a person under 16 without verifiable parental consent, contact us at [email protected] so that we can delete it promptly.

11. International Data Transfers

Personal data collected via this site may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. When applicable, transfers occur under Standard Contractual Clauses approved by the European Commission, providing appropriate safeguards. You may request a copy of relevant clauses by contacting us.

12. Your Rights (GDPR Articles 15–22)

If you are located in the EEA or the UK, you have the following rights regarding your personal data: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. To exercise any right, email [email protected]. We will respond within 30 days, subject to verification of identity. You may also lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu; UK users: https://ico.org.uk.

13. What Data We Collect

• Full name, email address, and phone number (if you send it to us through a form or email)
• IP address and general location derived from it
• Browser type and version, device type, and operating system
• Cookies and tracking identifiers described in this policy
• Usage data such as pages visited, time on page, and click paths
• Form submission content you choose to provide
• Conversion events including form submissions and call clicks

We aim to keep data collection proportionate and limited to what is necessary for site operation, performance analysis, safety, and any optional features you choose to engage with, such as contacting us for help.

14. Legal Basis for Processing

• Contact form data: consent (Art. 6.1.a) and, where applicable, performance of a contract (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing and remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

Where we rely on consent, you have the right to withdraw it at any time using the controls provided on this site without affecting prior lawful processing.

15. Retention Periods

• Contact form submissions: retained for up to 2 years
• Analytics data (GA4): retained for up to 14 months
• Marketing cookies (Google Ads): retained for up to 540 days
• Email communications: retained for the duration of the relationship plus 1 year
• Server logs: retained for up to 90 days
• Cookie consent records: retained for 3 years for audit purposes

We may retain data longer where required by law, to resolve disputes, or to enforce our agreements. When retention ends, we delete or anonymize data in a secure manner.

16. Policy Metadata and Changes

Last Updated: January 15, 2026. Effective Date: January 15, 2026. If we make material changes, we will notify visitors via a homepage banner at least 14 days before new terms take effect. Continued use of the site after the effective date indicates acknowledgment of the updated policy.

How to Reach Us

If you have questions about this policy, wish to exercise your rights, or need to report a concern, email [email protected] or write to Bark North Media Inc., 1 Yonge Street, Toronto, ON M5E 1E5, Canada. We respond to verified requests within 30 days wherever feasible.